Business Insights Podcast

Is advertising on Hulu or Roku right for your business?

In this solo episode I explain what Over The Top Advertising (OTT) is and if it would work for your business. Over the Top advertising are ads you see on HULU, ROKU, Pluto TV and TUBI TV.  Here's a link to a post I discuss in this episode. What is Over The Top Advertising?
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A Discussion with OnSolve the Leader in Critical Event Management-Sue Holub-CMO

In this episode, we get to chat with Sue Holub-CMO of OnSolve, an emergency response communications platform used by cities, states, countries and businesses to get urgent messages out to their communities. OnSolve uses A.I. technology to gather and consolidate over 17K types of data points and sources and presents that data into useable dashboards for their clients to make real time decisions in emergency situations.   
We cover:1. How the A.I works2. Sample use cases3. Simplicity of the platformwww.OnSolve.com
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Is Outside Sales Dead?

In this episode, we interview Steve Benson, CEO of Badger Maps, a SaaS mapping solution for outside sales rep to map their routes for customer and prospect visits.  Badger Maps helps outside sales reps be more productive and helps them get more meetings per mile using their solution. Easily integrates with your CRM.     https://www.badgermapping.com/We covered:
Is outside sales dead?1. How to use technology and Badger software to focus on your best customers2. How to get more face to face meetings with less miles on the road3. Integration of the Badger software with your CRM for outside sales visits4. Pulling reports on sales rep visits, locations and who was visited during the day, week, or month
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Ransomware attacks on the rise in hospitals. Opportunities available

Ransomware attacks against hospital systems are on the rise. Hackers see opportunities and are sharing techniques on how to penetrate hospital systems. Healthcare facilities are increasingly looking outside of their 4 walls to bring in IT cyber and tech experts to support their overstretched internal IT teams. Health systems need help in performing cyber security assessments, vulnerability & penetration testing. Detailed plans need to be created and deployed across networks to protect patient data and critical clinical operations at the point of care level. 
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Will Remote Work be the new way of Working

In this episode I share some thoughts on remote work and whether it will be an ongoing trend moving fast or slowly trending up. In addition to what is needed for this type of work to grow.I cover:What industries are more likely to use remote workersWhat industries will remain unaffectedWhat we need in the U.S to prepare and move workers to the remote environmentThe benefits of remote workers, for the employee and the employerThe challenges of remote workers
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Get Healthier with LifeOMic's Precision Health and Wellness Solutions

We had the opportunity to chat with the CMO of LifeOmic-Justin Helmig about their Precision Health and Wellness solutions. LifeOmic has a robust platform that has a mobile app and website to help consumers take control of their health via tracking tools .LifeOmicWe covered:
>The LifeOmic direct to consumer health app and website that promotes positive behavioral and wellness changes>The LifeOmic cloud data aggregation platform>How they are disrupting and transforming the health care system with their services
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How to sell to CIO's and CTO's

In this episode, we cover how to sell to Chief Information Officers & Chief Technology Officers by chatting with Wendy Pfeiffer-CIO of Nutanix, www.Nutanix.com. Wendy leads the IT team at Nutanix, a publicly traded company with 7,000 worldwide employees.  They’re an IT firm working with enterprise level clients providing hyper converged infrastructure (HCI) in a few verticals. They also support businesses via remote apps, data storage and networking technology. We cover:>How to sell to them (CIO’s *CTO’s)>How to approach them>The best way to approach them>How they make decisions >What they look for in a vendor
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Interview-Rich Prest-SEVP-Corporate Strategy-AssistRx

In this episode, we interview Rich Prest-Senior Executive Vice President of Corporate Strategy at AssistRx. https://www.assistrx.com/
 
AssistRx provides a tech platform called iAssist that helps streamline the process of getting specialty meds to chronically  ill patients from a few months to as little as a few weeks or days.The specialty medicine approval process can be cumbersome, intimidating and complex. While being very costly for the patient.  iAssist helps physicians and patients streamline that process while saving money for the patient and time for the provider.We cover:1. How iAssist helps medical providers2. The cumbersome process for approvals of specialty meds3. The cost of some specialty meds4. Specialty pharmacies5. The cost of healthcare delivery and how pharmaceuticals account for a small portion of overall costs
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