The Sales Prospector

Hire a Fractional Chief Marketing Officer-Interview with Karen Hayward of Chief Outsiders

November 2, 2021

In this episode we interview Karen Hayward of Chief Outsiders, A fractional CMO firm.  We cover some of the challenges businesses face with maintaining predictable revenue and why a fractional CMO may be a good option for these businesses. 

Items we covered
> predictable revenue
> importance of a marketing plan
> how tactical services play into generating more leads and sales
> chat about A.I. 


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