In this episode of the Sales Prospector show, we interview Simon Lamey-Owner and Chief Brain of The Brain Wheel, www.thebrainwheel.com
(aired Oct 15, 2018)
A marketing consulting firm based in London with clients in the U.S. They help businesses with developing a marketing strategy to get to the right customers. We discuss building trust with prospects so they buy from your 1st vs from your competitors. The trust building process is centered around a few key actions, but some are blogging, public relations work, videos and podcasting. This process allows you to build awareness over time with prospects that are not ready to buy TODAY, but will see you 1st when they do buy. Combine these strategies with other direct ROI driven marketing tactics like email marketing, SEO, PPC, FB ads, IG and Twitter that will fill the funnel with actionable leads that are looking to buy today. We discussed how buyers “BUY” in the U.K. vs the U.S. very different psychology. We discuss FB ads, Linkedin, and some tools that could help you.
Take a look at https://www.cyance.com/ to determine where you customers are. Take a look at https://www.drip.com/ an email platform that can help. Leave a 5 star review if you liked this podcast and share with your friends/network. www.LeaseASalesRep.com
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