How to Sell to CTO& CIO’s

We reposted this interview as it was very helpful for those who listened and downloaded it  Enjoy!
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In this episode, we cover how to sell to Chief Information Officers & Chief Technology Officers by chatting with Wendy Pfeiffer-CIO of Nutanix, www.Nutanix.com.

Wendy leads the IT team at Nutanix, a publicly traded company with 7,000 worldwide employees.  They’re an IT firm working with enterprise level clients providing hyper converged infrastructure (HCI) in a few verticals. They also support businesses via remote apps, data storage and networking technology.

We cover:
>How to sell to them (CIO’s *CTO’s)
>How to approach them
>The best way to approach them
>How they make decisions
>What they look for in a vendor

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