Hire a Fractional Chief Marketing Officer-Interview with Karen Hayward of Chief Outsiders

In this episode we interview Karen Hayward of Chief Outsiders, A fractional CMO firm. We cover some of the challenges businesses face with maintaining predictable revenue and why a fractional CMO may be a good option for these businesses.

Items we covered
> predictable revenue
> importance of a marketing plan
> how tactical services play into generating more leads and sales
> chat about A.I.